Marketers are compelled to search for new ideas, theories and principles from behavioral sciences
Marketers are compelled to search for new ideas, theories and principles from behavioral sciences like anthropology, sociology, psychology, and economics. This group generally has a much lower desire for increased consumer knowledge and also contains a significant number of people 60 years of age and older.Tier two of the hierarchy is the hidependent consumers. Useful for transactions that require a credit card.