The advantage is that you have a onetime payment to purchase the software ($50 $200) but you will need to install, configure and manage it. Having an effectively designed website with up to date content that is relevant to your target audience whose requests you follow up on in a timely fashion takes work. Each time the pen is used, your information is at their fingertips whether a special offer, calendar, map, price list, timetable, fixture lists or any other information. The payments, kick backs, hidden cost, back points, etc…