‘It was not intentional and is regrettable
‘It was not intentional and is regrettable.’(Chamy) Sparking an investigation by the Federal Communications Commission, as well as an avalanche of criticism against CBS and MTV, the FCC was forced to make a comment on the situation. Importantly, the rule also applies to electronic files.As an agency rule, the new regulation does not result in any criminal penalties. If statistics out of the US are any guide for the rest of the world to follow, and in the past this has been the case, then everyone in the advertising industry should give their serious attention to this fact.