They”d rather spend their advertising moneyon banners, ezines, and other costly ways of acquiring
They”d rather spend their advertising moneyon banners, ezines, and other costly ways of acquiring newcustomers instead of treating the customers the do have ina special way.2. They just haven”t figured out that they can use theirexisting database of customers to fuel their next marketingcampaign and make those customers feel special at the sametime.No, we”re not talking twotier chocolate cakes with candles,followed by a magic show.